Gazette du Bon Ton 1913: A Glimpse into the Fashionable World of Early 20th Century France

The Gazette du Bon Ton, published between 1912 and 1925, was a French fashion magazine that captured the essence of the early 20th century. This article will delve into the history, content, and impact of this influential publication, providing a detailed overview of its significance in the world of fashion.

History and Founding

The Gazette du Bon Ton was founded by Lucien Vogel, a French publisher, and edited by Paul Poiret, a renowned fashion designer. The magazine was launched in 1912 and quickly gained popularity among the elite of Parisian society. It was published in French and was distributed both in France and internationally.

Content and Design

The Gazette du Bon Ton was known for its exquisite design and high-quality printing. Each issue featured illustrations, photographs, and articles that showcased the latest trends in fashion, art, and culture. The magazine was divided into several sections, including “Les Modes,” which focused on women’s fashion, “Les Arts,” which covered art and architecture, and “Les M艙urs,” which discussed social issues and etiquette.

One of the most distinctive features of the Gazette du Bon Ton was its use of original illustrations and photographs. The magazine employed a team of talented artists and photographers, including Paul Iribe, Georges Lepape, and Edward Steichen, who captured the elegance and sophistication of the era. The images were often accompanied by detailed descriptions and annotations, providing readers with a comprehensive understanding of the fashion trends.

Influence on Fashion

The Gazette du Bon Ton had a significant impact on the fashion industry. It was one of the first publications to use photographs and illustrations to showcase fashion designs, which helped to popularize the concept of “fashion illustration.” The magazine’s influence can be seen in the work of many designers and illustrators who followed in its footsteps, including Elsa Schiaparelli, Coco Chanel, and Christian Dior.

The Gazette du Bon Ton also played a crucial role in shaping the image of the modern woman. It promoted the idea of women as independent and fashionable individuals, who were not solely defined by their roles as wives and mothers. The magazine featured articles on women’s rights, career opportunities, and the importance of self-expression through fashion.

Table of Contents: Gazette du Bon Ton, Volume 1, Issue 1

Section	Content
Les Modes	Latest trends in women’s fashion, including dresses, hats, and accessories
Les Arts	Articles on art and architecture, including reviews of exhibitions and new works
Les M艙urs	Discussions on social issues, etiquette, and women’s rights
Les Illustrations	Original illustrations by Paul Iribe and other artists
Les Photographies	Photographs by Georges Lepape and Edward Steichen

Legacy and Impact

The Gazette du Bon Ton ceased publication in 1925, but its legacy continues to influence the fashion industry today. The magazine’s innovative approach to fashion illustration and its emphasis on the importance of self-expression have inspired countless designers and artists. The Gazette du Bon Ton remains a valuable resource for historians and fashion enthusiasts, providing a unique glimpse into the world of fashion during the early 20th century.

In conclusion, the Gazette du Bon Ton 1913 was a groundbreaking publication that captured the essence of the early 20th century fashion world. Its exquisite design, high-quality content, and innovative approach to fashion illustration have made it an enduring influence on the fashion industry. Today, the Gazette du Bon Ton remains a testament to the power of fashion as a means of self-expression and cultural commentary.